Ms Wills is an award winning and highly respected UK travel industry executive. Starting her tourism career at Airtours PLC, where she became the first woman appointed to the Board of the United Kingdom Leisure group, she subsequently spent over 13 years as Managing Director of the Virgin Holidays Group joining in September 2001. During this time under her leadership the company experienced exponential growth in both revenues and profit and became the market leader in long haul holidays. Her guidance lead to an introduction of industry firsts in both products and services with an acquisition led strategy that penetrated new markets both in the UK and USA. During her tenure as Managing Director Virgin Holidays won many industry accolades.
Ms Wills was recognized and honored in the UK for her commitment to charity work and was awarded as Commander of the Order of the British Empire (CBE ) by the Queen in 2014.
Ms Wills is also a director of:
· Urbanologie Global Limited, a UK travel lifestyle website
· NED of AirPartner Global Limited, a private jet charter and consultancy business
Ms. Wills was appointed as Independent Director for a period of three years, by the shareholders of the Company in the Shareholders’ General Meeting held on 20th July 2016.