The new visual concept that defines eDreams ODIGEO revolves around the horizon as an inspirational element encouraging travellers to explore and discover new places
Barcelona, 11 January 2017 – eDreams ODIGEO, Europe’s largest online travel agency, has launched a new corporate identity designed by Summa, the global branding expert that specialises among other aspects in developing the visual identity, brand strategy and branded content for different firms.
The idea behind the new visual identity of eDreams ODIGEO revolves around the notion of ‘horizon’ as a motivational element encouraging travellers to explore and discover new places. The design and development of the company’s new graphic image combine elements that inspire and encourage the action of travelling, with the straight lines and soft colours of the contents evoking movement, simplicity and versatility.
For the online agency, whose principal aim is to offer users convenient travel at the best possible price, exploring the world means discovering new horizons, gaining new perspectives, seeing different landscapes. “Whether it’s a sunset in Tuscany or sunrise in Tokyo, eDreams ODIGEO brings new horizons closer for customers all over the world,” explained Mónica Perpiñá-Robert, Group Communications Director of eDreams ODIGEO, before reiterating the company mission as being “rooted in a deep passion for travel”.
“This passion drives us to offer better experiences for our customers, capitalising on our leadership of the online travel market and our continuous development of the most innovative products,” said the head of communications at the online travel agency, Europe’s largest e-commerce business. “As a transformative business, we constantly strive to reach new horizons, to push boundaries. Horizons represent aspirations, a purpose or a discovery, and that is what we want our customers to achieve with us: reaching new goals and destinations.”
New corporate website:
About eDreams ODIGEO
eDreams ODIGEO is one of the world’s largest online travel companies and one of the largest European e-commerce businesses. Under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it offers the best deals in regular and charter flights, low-cost airlines, hotels, cruises, car rental, dynamic packages, holiday packages and travel insurance to make travel easier, more accessible, and better value for the more than 17 million customers it serves worldwide. With a presence in 44 markets, eDreams ODIGEO is listed in the Spanish Stock Market.