- Europe’s largest online travel company is making its inventory available on Japanese metasearch engine Travel.jp
- In 2015 eDreams ODIGEO launched a website for its eDreams brand in Japan
- Japan is one of the largest travel markets in the Asia-Pacific region and the fourth largest in the world
Barcelona, July 4th 2017 – eDreams ODIGEO has reached an agreement with Japan’s main travel search engine Travel.jp to strengthen its presence in the Japanese market. Europe’s largest online travel company has already started distributing its flight content on this platform, and plans to completely integrate its flight inventory within the next few months.
Through this partnership with the leading Japanese metasearch engine, which reaches more than 40% of the national metasearch traffic share, will provide eDreams ODIGEO with a relevant new distribution channel that will help the group reach and serve more customers. Japan is one of the largest travel markets in the Asia-Pacific region and the fourth largest in the world.
With 143 websites across 44 countries, the eDreams ODIGEO group has had a presence in Japan since 2015 under the consumer brand www.edreams.jp. Travel.jp is run by Venture Republic Inc, owner of other leading travel brands such as Hotel.jp, Trip101 or Allstay.
Once this integration is completed, travelers searching for travel through Travel.JP will have access to eDreams ODIGEO’s wide product offering of more than 40,000 destinations and 450 airlines, with access to over 155.000 possible flight combinations.
Helena Grba, Director of Asia-Pacific Markets at eDreams ODIGEO said: “We are delighted to strengthen our presence in Japan with a leading player in the Japanese market. This agreement opens a major distribution channel for us, which will help us reach many more Japanese travellers in the future, who will be able to enjoy our wide range of international and domestic flights at the best prices.”
According to the Japan National Tourism Organization, the estimated number of Japanese travellers increased by 5.6% to reach 17.1 million in 2016. In addition, the number of international tourists to Japan grew 21.8% to 24 million.
Venture Republic Inc. (Venture Republic) runs Travel.jp (http://www.travel.co.jp/), Japan’s leading travel metasearch engine/online travel site that provides over 1 million travel products as well as Tabiness (http://guide.travel.co.jp/), the Japanese travel guide/media published over 20,000 travel articles. Venture Republic acquired Trip101 (http://trip101.com), a global travel guide based in Singapore and Allstay (http://www.allstay.kr/), a travel metasearch site in South Korea in 2015.
About eDreams ODIGEO
eDreams ODIGEO is one of the largest online travel companies in the world and one of the largest European e-commerce companies. Through its four leading brands (eDreams, GO Voyages, Opodo, Travellink) and the search engine Liligo provides the best deals on scheduled flights, low cost airlines, hotels, cruises, car rental, dynamic packages, Vacation packages and travel insurance to make travel easier, more accessible and better value for the more than 18 million customers served worldwide. With presence in 44 markets, eDreams ODIGEO is listed on the Spanish stock exchange.
JAPAN NATIONAL TOURISM ORGANIZATION : https://www.jnto.go.jp/eng/ttp/sta/PDF/E2016.pdf