Ms Wills is an award winning and highly respected UK travel industry executive. Starting her tourism career at Airtours PLC, where she became the first woman appointed to the Board of the United Kingdom Leisure group, she subsequently spent over 13 years as Managing Director of the Virgin Holidays Group joining in September 2001. During this time under her leadership the company experienced exponential growth in both revenues and profit and became the market leader in long haul holidays. Her guidance lead to an introduction of industry firsts in both products and services with an acquisition led strategy that penetrated new markets both in the UK and USA. During her tenure as Managing Director Virgin Holidays won many industry accolades.

Ms Wills was recognized and honored in the UK for her commitment to charity work and was awarded as Commander of the Order of the British Empire (CBE ) by the Queen in 2014.

Ms Wills is also a Non- Executive director of:

  • Urbanologie Global Limited, a UK travel lifestyle website
  • AirPartner Global Limited, a private jet charter and consultancy business

Ms. Wills was appointed for the first time as Independent Director by the Board of Directors on the 22th July, 2015 for a period of three years and ratified by the Shareholders, on the meeting held on the 20th July, 2016. Ms.Wills was subsequently re-appointed for a period of three years by the Board during a meeting held on 7th of March 2018. Her appointment will be ratified by the shareholders of the Company in the Shareholders’ General Meeting due to be held in September 2018.


Board of Directors