eDreams ODIGEO’s capacity to innovate increases by 118% in the past year

  • The company’s ‘test and learn’ approach, focused on innovation, has boosted its ability to trial new products and features
  • eDreams ODIGEO has an in-house development team of more than 400, one of the largest in the sector
  • Europe’s largest online travel company has continued to invest in its cutting-edge product and technology strategy over the past year, resulting in a 48% year-on-year reduction in its development delivery times


London, January 8th  2019. –  eDreams ODIGEO, Europe’s largest online travel company, today reveals that it has improved its ability to develop new product and services for travellers as a result of its technology and innovation strategy, implemented two years ago. Testament to the in-house development teams’ commitment to better meeting customers’ needs is their ‘test and learn’ approach; which has resulted in a 118%[1] improvement in the team’s ability to trial new products and features across all platforms, compared to the same period last year.

Christoph Dieterle, Chief Product Officer, said: “We have always been a very data-driven company, testing our changes in A/B and multi-variant tests with real customer behaviour. But this year, through the use of accelerated releases in combination with machine learning, we are taking a huge step forward.”

The group’s commitment to harnessing the latest technology to deliver a better service for customers has also enabled development delivery times to be reduced by 48%. This means that changes to all 245 websites and apps can go live much more quickly to meet customers’ needs, in some cases, in as little as 15 minutes. On top of this, automation during releases has now reached 75%. This improved efficiency enables eDreams ODIGEO to redistribute resources more effectively, and to continue innovating for improved customer satisfaction.

Carsten Bernhard, Chief Technology Officer, added: Over the last few years, our development team has been focusing on increasing the frequency of our software improvements, meaning that any changes to our platforms will go live for customers much more quickly. This 48% reduction in our development delivery times reflects this focus, and shows how we are becoming more and more efficient in meeting our customers’ needs and driving innovation.”

Serving 18.5 million customers every year, eDreams ODIGEO has one of the largest in-house team dedicated to product development of any airline or travel agency in Europe.


About eDreams ODIGEO

eDreams ODIGEO is one of the world’s largest online travel companies and one of the largest European e-commerce businesses. Under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it offers the best deals in regular and charter flights, low-cost airlines, hotels, cruises, car rental, dynamic packages, holiday packages and travel insurance to make travel easier, more accessible, and better value for the more than 18.5 million customers it serves across 43 markets. eDreams ODIGEO is listed in the Spanish Stock Market.

[1] All percentage increases refer to the 12-month period between November 2017 and November 2018.